During the program activation you may see the message
"Incorrect activation code" in the
Activation of Kaspersky Internet Security window:

It means you may have entered your activation code incorrectly. An activation code should be entered from the keyboard in Latin ONLY, without hyphens. The program calculates the number of the entered symbols and automatically moves the cursor into the next field.
Check if the activation code is entered correctly and if needed, enter it once again.
If the error keeps repeating, contact Kaspersky Lab Technical Support by sending a request via My Kaspersky Account service. In your request give detailed description of your problem. You can find the information how to manage My Account in FAQ for My Account.